With over 20 years of experience of Fintech, Payments, Fraud and Telco, Paddy joined Vesta in 2009 as European Account Director. For the past 3 years he has been the General Manager for Vesta Corporation`s European business and HQ in Dundalk, Co. Louth. He specialises in complex C-Level SaaS sales solutions and strategic Tier 1 partnership development for these sectors in EMEA and North America. An MBA graduate with a diploma in digital marketing, he manages strategic relationships and accounts such as Vodafone group, British Telecom, Western Union, Liberty Global & O2 Telefonica.